Hand In!!!

we'v done it 3 beautiful boards.
heres ours and a few others.
Graphics yr 2 are hot stuff!

Final Boards.

TaaDaaa! we're done and not a bad effort i'd say!

Guardian!

Merlin has just showed me some Guardian adverts by Wieden and Kennedy that are kind of related our D&AD work. Maybe we could tie our idea into the Guardian, and advertise the Guardian...just a thought.

kyle

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new logo, know what i mean?

Kyle

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Postcards

These are some mock ups for the direct mail shot part of the campaign. experimenting with embossing and debossing, playing with the idea of removing the 'lie' from the word live. Really tactile and works really well also executed well considering it was hand embossed (tried the heat press- but the card wasnt think enough and didnt make enough of an embellishment)

Inspired?!

well pretty much deflated at the minute, our moment of genius lasts only two days and was not successful at the crit, yet we strive on....
....meanwhile this moment of magic happened with that old school game of spinning two back to back images making them one!
i felt clever and proud of us today, for approx 10minutes.

claire x

improvements

Graham didn't like our idea (at all), so we decided to try and use other words, so that we weren't just focusing on rumours. We could find anything very good (or appropriate) at all. This is about the best thing that we came up with.



So we decided to go back to our idea, because we still like it, and just try to make it better. Here is the improved logo.



And we have come up with the strapline- Not all lies are this obvious. Don't believe everything you hear. Which I think works quite well to let people know what the campaign is about.

We have decided that the Live without lies one will be direct mail, the Read between the lines would be a billboard, and the See through the lies one would be an A2 poster/sticker

Although I used the word 'believe' instead of 'listen' (by accident), here is what the poster would look/sticker would look like.


Kyle

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