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So we decided to go back to our idea, because we still like it, and just try to make it better. Here is the improved logo.
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And we have come up with the strapline- Not all lies are this obvious. Don't believe everything you hear. Which I think works quite well to let people know what the campaign is about.
We have decided that the Live without lies one will be direct mail, the Read between the lines would be a billboard, and the See through the lies one would be an A2 poster/sticker
Although I used the word 'believe' instead of 'listen' (by accident), here is what the poster would look/sticker would look like.
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Kyle
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